ZIPZERO’s mission is to help consumers monetise the enormous value in our shopping data. Every day, global giants like Google and Facebook track our transactional behaviour and earn cash by allowing retailers to target us online. Meanwhile, none of this wealth is shared with the owners of that data -- us, the consumers.
We started ZIPZERO in the belief that consumers have a right to some of the money that is earned on the back of our shopping data. We created a smart tool -- the ZIPZERO app -- to give everyone the ability to gain access to these funds. Furthermore, we wanted to put this money directly towards an essential cause -- monthly bill payment.
By sharing your shopping receipts with ZIPZERO, you also allow us to gain insights into your needs and preferences. Next, on the basis of the data you share, we can tailor special offers that are personalised so that you can easily find the products you want.
Every time you shop with one of our retail partners and earn a premium reward, ZIPZERO earns a commission from processing the sale. We use the majority of this commission to cover the rewards you earn from sharing your data within the app. This is how we close the loop on a fair consumer exchange.